Collars

Not every dog wants skulls, snakes and chaos. Some just want to serve attitude with a side of effortless style.

Meet Basic B!tch. The collection for the dogs who know they don't need to try too hard. Clean orange and white checkerboard, alternative vibes, and enough confidence to turn heads without saying a word.

Simple? Maybe. Boring? Absolutely not.

Whether you're grabbing a coffee, hitting your favourite woodland walk, or heading to a gig with your four-legged sidekick, Basic B!tch proves that sometimes less really does say more.

Because being basic has never looked this good.